The "Minefields Honey" project will help raise funds for demining Ukraine - announcement

"Minefields Honey" is a project by Saatchi & Saatchi Ukraine in cooperation with the agro-industrial company Kernel and the Ministry of Foreign Affairs of Ukraine. Ukraine is one of the most heavily mined countries in the world. According to the Ministry of Internal Affairs, it encompasses 30% of the territory, over 174,000 square kilometers, including private lands, critical infrastructure, forests, and fields. The international community is still calculating how many years and billions of dollars it will take to demine these areas. In the meantime, thousands of hectares of land remain dangerous for people and unsuitable for agriculture. The Saatchi & Saatchi Ukraine team came up with the idea of the "Minefields Honey" project. It's simple and powerful: to avoid contact with landmines, drones sow mined agricultural fields with a special mixture of honey-producing plants. Afterward, bees collect nectar from these plants, unafraid of the mines. The project has garnered the support of Kernel, Ukraine's most powerful agro-industrial company, and the Ministry of Foreign Affairs of Ukraine. The project is being advised and assisted by Dronarium Ukraine, and the Union of Beekeepers of Ukraine.

Видео The "Minefields Honey" project will help raise funds for demining Ukraine - announcement канала Saatchi & Saatchi Ukraine