Influencer Whitelisting: What It Is & How to Start

Here's something most merchants don't realize: you can run paid ads through an influencer's handle instead of your own. It's called whitelisting, and it converts about 15% better. Brad Hoos, CEO of Outloud Group and owner of Shopify store MuskOx Flannels, has been doing influencer marketing since YouTube was mostly cat videos. In this episode, he breaks down how whitelisting works step by step, why he thinks of creators as "decentralized media companies," and what most brands overthink when they're just getting started.

**IN THIS EPISODE**

1. Why creators are "decentralized media companies" — and what that means for your brand
2. The #1 mistake merchants make with influencer marketing (hint: stop scripting them)
3. What whitelisting is and why it converts 15% better than brand-handle ads
4. How to set up whitelisting in Meta Business Suite, step by step
5. The difference between conversion campaigns and awareness campaigns
6. Why Brad runs his own Shopify store to test strategies before recommending them
7. Collaboration posts: the new tactic that's working in 2026

**GUEST LINKS**

Outloud Group: outloudgroup.com
MuskOx Flannels: gomuskox.com

**SPONSORS**

Swym — Wishlists, Back in Stock alerts, & more
getswym.com/kurt

Cleverific — Smart order editing for Shopify
cleverific.com

Zipify — Build high-converting sales funnels
zipify.com/KURT

Promo Party — Kurt's new app for free gift with purchase promotions
promoparty.app

**WORK WITH KURT**

Apply for Shopify Help: ethercycle.com/apply
See Our Results: ethercycle.com/work
Free Newsletter: kurtelster.com

**CONNECT**

Leave a review on Apple Podcasts
Subscribe on YouTube for weekly episodes

The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

Видео Influencer Whitelisting: What It Is & How to Start канала ethercycle