AI vs Marketers - Who Wins the Future? | Ep #11 with Alex Schutte |#podcast #marketing #ai

Welcome to the latest episode of "Experts Insights" by Mind Your Conversions - your go-to podcast where top marketers, CRO strategists, and growth leaders share their journeys and lessons learned from real-world experiences!

In this episode, we’re joined by Alex Schutte, Senior Vice President of Marketing at Hubstaff, who has a diverse career journey from digital marketing to building demand engines and now leading growth for a SaaS company.

Alex has a unique perspective on B2B marketing, demand generation, and the integration of AI in modern marketing strategies. He shares his experience of growing revenue by 45% in his first year at Hubstaff and discusses how to balance AI with human creativity for scalable growth.

Here’s what we explore in this episode:
✅ How Alex transitioned from digital marketing to leading marketing for SaaS
✅ The evolving role of AI in demand generation and marketing strategy
✅ Why marketers need to blend AI tools with human reasoning
✅ Alex’s take on PLG vs sales-led motions and how AI is changing that dynamic
✅ How refining ICP (Ideal Customer Profile) and segmenting data drives marketing success

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If you’re a marketer, SaaS leader, or someone looking to leverage AI for growth and conversion optimization, this episode is packed with actionable insights you won’t want to miss.

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Видео AI vs Marketers - Who Wins the Future? | Ep #11 with Alex Schutte |#podcast #marketing #ai канала Fibr AI