IPL brand valuation reaches $11 billion | Zelensky to meet Biden in Washington

PL brand valuation reaches $11 billion | Zelensky to meet Biden in Washington

According to D and P Advisory, the Indian Premier League's brand value has increased by 75% to US$ 10.9 billion.
According to the report, the IPL's brand value in 2020 will be US$ 6.2 billion. This valuation places the IPL and decacorn (a company worth more than $10 billion) within 15 years of their inception.
The increased valuation follows the IPL media rights auction for 2023-2027. The total value of the media rights sold was $6.2 billion, which was three times the previous five-year cycle in 2017. This comes on the heels of the tournament's addition of two new teams (Gujarat Titans and Lucknow SuperGiants).

Ukrainian President Volodymyr Zelensky is scheduled to visit President Biden at the White House on Wednesday and deliver a prime-time address to Congress as part of a dramatic trip aimed at emphasising US support in the face of Russia's continued aggression. Zelensky is making his first trip outside Ukraine since the Russian invasion in February.

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