The Hailey Bieber Effect: How She Shut Down Sydney

Hailey Bieber recently visited Australia and shut down parts of Sydney, so strong is her fandom. But what’s the real allure of her? It’s something most people might not be comfortable to say out loud.

00:00 - The Day Sydney Stood Still: Margot vs. Hailey
03:08 - The $1 Billion Brand: Rhode’s Australian Launch
04:02 - The Big Question: What is the Allure of Hailey Bieber?
07:22 - Flashback: Interviewing Hailey Before the Fame
09:11 - The Mastermind Behind the Rebrand: Street Style over Red Carpets
13:32 - Escapism and "Smooth Brain" Content: Why We Watch
15:43 - The Marriage Factor: Does Justin Make Her More Famous?

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