HG Insights 2026 IT Spend Report recap

Enterprise IT spending is projected to hit $4.96 trillion in 2026. But where are your buyers' budgets actually going? In this video, we break down the key shifts driving IT investment this year, including AI adoption, cloud expansion, and tech modernization.

Software and IT services now account for over 74% of total enterprise spend, outpacing hardware and communications combined.

For the first time, the HG Insights' IT Spend Report covers both enterprise and SMB spend ($4.5T and $460.5B respectively), giving GTM and revenue teams a complete picture of the market.

You'll learn:
- How AI is reshaping where enterprise budgets are allocated
- Why software and cloud services dominate the 2026 forecast
- Regional breakdowns across AMER ($1.98T), APAC ($1.42T), and EMEA ($1.1T)
- How to use spend intelligence for sharper TAM modeling and smarter prioritization

Learn more about the 2026 IT Spend Report: https://hginsights.com/blog/global-it-spend-forecast-2026-what-enterprise-buyers-are-really-investing-in/?utm_source=linkedin&utm_campaign=youtube_resources&utm_medium=organic_social
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Additional Resources

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Видео HG Insights 2026 IT Spend Report recap канала HG Insights