Holy Schmidt! Avoiding "ad ignorantiam"

ad ignorantiam...

I know it's hard to remember, but it wasn't too long ago, maybe 15 or 20 years, where information was given to us that actually made sense. Financial independence wasn't created with "home run" investing, or participating in "crowd funding," but with sensible spending, dollar cost averaging and diversification.

Business books talked about things like profitability, marketshare, competition and return on investment. And advertisements made sense. "Grab a Coke and a Smile," for instance was simple, clean and it didn't feel like it was taking over our minds. There were no supermodels with tattoos in shocking places making politically charged statements in order to get you to buy into a movement that anyone with a bit of common sense would, under normal circumstances, discard as ridiculous.

But three things happened. Metadata, combined with social media data gathering, gave marketers insight into human triggers that was light years beyond anything they had ever seen before. Most journalism lost all ethical boundaries, and an army of lawyers were spawned who knew to the "nth degree" how far a marketing campaign could push it before they cross the line into illegal.

In other words, they were actually hired to help their clients engage in "ad ignorantiam." Ad ignorantiam is a latin term used in the study of logic that means that something is incorrectly thought to be true simply because it isn't obvious that it's false. Most deceptive marketing campaigns that separate you from your money engage in metadata driven, ad ignorantium...

So no you are not crazy, and the current generation is not smarter than you. And "they" really are out to get you (well your money anyway)!

This trailer discusses the platform for Holy Schmidt! The most important thing to know is that I am on your side and I vow to give you the best advice that I can and NEVER engage in ad ignorantiam.

Enjoy the channel and don't forget to subscribe!

Видео Holy Schmidt! Avoiding "ad ignorantiam" канала Holy Schmidt!