Ep 11 Dominick Miserandino

What does it really take to break through in commerce today? According to Dominick Miserandino: stop hiding behind the buzzwords and get back to human connection.

In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with digital pioneer, founder, author, board member, and RTM Nexus CEO Dominick Miserandino for a candid, hilarious, and deeply insightful conversation on what brands still get wrong about storytelling, leadership, and growth.

From building in the earliest days of the internet to advising modern commerce companies, Dominick shares why the fundamentals still matter most: understanding people, simplifying the message, and yes — “selling the damn product.” He unpacks why communication breakdowns are still one of the biggest blockers inside organizations, why data without humanity misses the point, and how storytelling is still the most powerful tool in the room.

The conversation also goes deeper into leadership, respect, and what true advocacy looks like in practice. Dominick opens up about what women leaders have taught him about empathy, collaboration, and building stronger companies — and why curiosity is one of the most underrated traits of a real ally.

This episode is equal parts sharp insight, career wisdom, and laugh-out-loud banter — with plenty of truth bombs for anyone building brands, leading teams, or trying to make commerce more human.

In this episode, we cover:

Why “controlling eyeballs” is really about understanding humanity
The gap between data, messaging, and real customer connection
Why companies still struggle with simple communication
What commerce misunderstands about storytelling
How women leaders shape stronger, more collaborative businesses
What allyship actually looks like beyond performative support
Bold Brands. Fierce Women. One Sisterhood.

Видео Ep 11 Dominick Miserandino канала SHeCOMMERCE Podcast