How Do High Performers Sell in the OR 📱

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How do high performers sell in the OR? In this episode of The RepPath Podcast, Joe Licata breaks down what separates the top 10% of medical sales reps from everyone else when it matters most: inside the operating room, during a live case, with a surgeon watching every move.

If you're trying to break into medical sales, or you're already in and want to understand why some reps build surgeon loyalty and book after book of business while others get stuck chasing warm leads, this episode is the playbook. Joe shares the mindset, preparation, and in-the-moment tactics elite reps use to own OR cases and turn procedural presence into long-term account revenue.

What you'll learn in this episode:
• How high performers prep for OR cases differently than average reps
• The mindset shift that separates top earners from the rest of the team
• How to build real surgeon trust and credibility during live procedures
• The common OR mistakes that quietly cost reps deals
• How to turn one case into a recurring revenue account

Whether you're trying to break into med sales, new to the industry, or a seasoned rep trying to level up, this episode delivers tactical advice you can use on your next case.

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💼 Connect with Joe Licata on LinkedIn: https://www.linkedin.com/in/joseph-licata-b228a263/

Topics covered: how to break into medical sales, medical sales, operating room sales, OR selling strategy, surgical sales, medical sales rep training, medical sales coaching, high performer habits, surgeon relationships, how to sell in the OR

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Видео How Do High Performers Sell in the OR 📱 канала The RepPath Academy