AI for Advertising Production Strategy with L'Oreal

Olivier Nguyen Quoc spoke with us on the AI in Retail & Marketing Stage at the AI Applications Summit in April 2021:

3rd advertiser in the world, L'Oréal Group produces and sells beauty products from mass market to luxury cosmetics. Its marketing teams have developed a long last expertise in innovating in video advertising. Their success follows a folds strategy:

1. A global brand strategy: Ensuring brand universe coherence around products.
2. A local adaptation strategy: Adapting advertising content to local market specificities.

However, due to their scale and the digital transformation of advertising landscape, brands could meet some difficulties identifying and analyzing content that works.

Видео AI for Advertising Production Strategy with L'Oreal канала RE•WORK