What are Buyer Personas and Ideal Client Avatars (ICA)? | Tea Time Tip 3

Buyer personas and Ideal Client Avatars (ICAs) are something which regularly confuses people. Why are they important and how do we create them?
This video explains all this and more!

📖 Our blog contains transcribed versions of our videos if you prefer instead to read.
https://faqbusinesstraining.com.au/buyer-personas-and-ideal-client-avatars/

⌚ Time stamps:
00:00 Tea Time Tips series intro and tech drama!
01:33 Why do we need a buyer persona or an ideal client avatar?
02:09 Create a stereotype of our customers
02:26 Are you advertising or marketing?
02:57 So how will you connect with your client if you don't know who they are?
03:21 Personal trainer example
03:48 Break target market into niches
04:33 You can’t be vague
04:59 What will stop them in their feed?
05:23 Connect better with niches
06:47 Target the issues they're facing
07:05 We can't overcome objections if we don't know what they are
07:50 Why does an ideal client matter?
09:26 How do we repel a PITA?
09:47 Be yourself
10:30 What is a buyer persona or an ideal client avatar (ICA) and where does it start from?
11:10 This is a business example, narrow it down to target market then niche
11:50 Remember, the more niche you go, the easier it is to talk to a specific person
12:28 What is a buyer persona versus Ideal Client Avatar (ACA)?
13:38 Sample buyer persona template
14:10 Tell a story, demographics and traits
14:51 Choose which headings appeal to you the most
15:17 Frustrations or pain points
15:37 What goals or results are they looking for? What results do they seek?
16:16 How price conscious are they? Who are they influenced by? Their social networks.
16:58 What do we do with the buyer persona or the ideal client avatar? It's for identifying the customer journey.
17:36 Marketing and promotion etc.
18:07 Actual people override buyer persona
18:41 Customer Journey Map training – Bayside BEC
19:14 Choose to do list
19:36 You can have multiple niches
19:52 Review your marketing collateral
20:04 Additional assistance and thanks
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