there’s a million olive oils on the shelf but only one of them has a backstory that hits harder than

there’s a million olive oils on the shelf but only one of them has a backstory that hits harder than your ex’s playlist 💔

founder of breaks down why storytelling is the cheat code in premium cpg. no one’s dropping $30 on sally smith’s mystery bottle with zero backstory. but a brand with soul? say less.

this one’s for the builders who know brand love price point.

#heraclea #oliveoil #cpg #dtc #brandloyalty #marketing #premiumproducts

Видео there’s a million olive oils on the shelf but only one of them has a backstory that hits harder than канала Jess Cervellon