Instagram's NEW algorithm? IG Instants? YouTube's New Navigation | May Lowdown

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Welcome to your ultimate May Lowdown, packed with the absolute latest creator news and essential social media updates you need to know this month! In this video, we break down massive changes across the biggest platforms, starting with a major shift in the Instagram algorithm designed to give original content creators the reach they deserve. We also dive into Instagram’s brand-new test app, Instants, built specifically for sharing disappearing photos, alongside a look at their powerful new Instagram insights features - including the highly requested skip rate metric to help optimise your audience retention. Plus, we cover Instagram’s intriguing new Swap feature for Reels text and YouTube’s new navigation feed testing that could completely change how viewers discover your videos. Whether you are building an audience or looking to maximise your content creator strategy, staying ahead of these digital marketing trends is key to growing your channel and mastering social media growth in 2026.

Video references:

Story 1 — IG have changed the algorithm https://www.socialmediatoday.com/news/instagram-updates-algorithm-to-benefit-original-creators/746190/

Story 2 — Instagram launches Instants app https://techcrunch.com/2026/04/23/instagram-tests-a-new-instants-app-for-sharing-disappearing-photos/

Story 3 — Instagram adds skip rate & new Insights metrics https://www.socialmediatoday.com/news/instagram-improves-insights-ui-adds-new-metrics/746494/

Story 4 — Instagram testing Swap feature https://www.socialmediatoday.com/news/instagram-tests-option-to-swap-out-text-in-someone-elses-reels/747012/

Story 5 — YouTube testing new navigation https://www.socialmediatoday.com/news/youtube-tests-updated-feed-navigation/747389/
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**TIME STAMPS**
00:00 Intro
00:46 IG’s new algorithm
03:51 IG launches a new app
05:49 YT new layout
08:10 IG changes analytics
11:02 A tool you should know about
13:32 IG swap feature
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Видео Instagram's NEW algorithm? IG Instants? YouTube's New Navigation | May Lowdown канала Jade Beason