Unlocking TikTok Shop

From creator sourcing to content strategy to scaling revenue on TikTok Shop, this panel unpacks what it actually takes to build a high-performing affiliate program that drives real growth.

Featuring Mahdi Mahil (Social Snowball), Jeremy Fenderson (Adquadrant), Myah Christenson (SEEQ), Tamanna Bawa (Triple Whale), and Jeremy Ding (Euka)

Chapters:
00:00 Introduction & panel overview
02:24 The biggest mistakes brands make
04:43 Key metrics & operational readiness
05:54 Finding creators & building a strategy
08:02 Why creators need multiple posts to convert
10:45 Balancing brand content vs creator content
13:13 What scaling brands are doing differently
16:41 Building creator funnels & communities
18:59 Common mistakes in creator recruitment
23:17 Content frameworks that drive conversions
25:42 High AOV products & TikTok strategy
27:03 What products perform best on TikTok Shop
29:05 Scaling beyond TikTok (multi-channel impact)
32:18 What creators actually care about
39:05 Scaling creator programs strategically
42:02 Tools for finding creators
45:25 Closing remarks

Connect with us:
LinkedIn/Twitter/TikTok: @socialsnowball
Instagram: @socialsnowball.io
Website: https://www.socialsnowball.io
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Learn more about Social Snowball:
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Social Snowball is the #1 influencer, affiliate, and referral marketing platform for e-commerce brands.

With Social Snowball, you can scale affiliate revenue with creators, ambassadors, and your own customers all in one place. Utilize tools like customer referrals, Safelinks, influencer marketing, TikTok Shop affiliates, and creator search to manage your program end-to-end. Social Snowball gives you clear visibility into what’s driving revenue across your affiliates, allowing you to double down on what is actually working.

Over 3,000 brands like Comfrt, Magic Mind, Grüns, True Classic, and Cozy Earth use Social Snowball to streamline their affiliate programs, activate their community, and unlock a scalable growth channel powered by creator partnerships.

➡︎ Start scaling your affiliate program at https://www.socialsnowball.io
➡︎ Book a demo to see how it works https://www.socialsnowball.io/book-demo
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About the speaker:Jeremy Fenderson is the Senior Director of Strategy at App Quadrant, helping brands scale performance marketing and TikTok Shop growth from $10M to $1B in revenue profitably, through AI.

Myah Christenson leads affiliate and creator partnerships at SEEQ, driving creator-led revenue through community and content.

Tamanna Bawa is a Tech Partner Manager at Triple Whale, helping brands track performance and make data-driven decisions.

Jeremy Ding is the CEO & Co-Founder of UGC platform Euka.ai. They help brands discover and recruit high-performing TikTok creators.
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Master the Art of Word-of-Mouth Marketing from Leading Industry Experts with Social Snowball Academy ➡︎ https://academy.socialsnowball.io

Видео Unlocking TikTok Shop канала Social Snowball