How Tata Salt Became the Leader in the Indian Salt Market

Tata Salt is more than just a salt brand in India. It is a symbol of purity and loyalty. In this video, we will see how Tata Salt:

Introduced iodized and vacuum-evaporated salt in India and created a new category.
Captured 40% of the branded salt market with its distribution and first-mover advantage.
Connected with consumers emotionally with its slogan “Meine desh ka namak khaya hai” (I have eaten the salt of the nation) .
Launched I-Shakti as a flanker brand for rural and low-income segments.
Expanded into new markets and products like pulses, spices, and lite salt.
Watch this video to learn more about Tata Salt’s marketing success and don’t forget to like, share, and subscribe.
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Видео How Tata Salt Became the Leader in the Indian Salt Market канала Live Hindi Facts