Why OYO’s Model Failed and How it went from ₹2300 Crore Loss to Profit? : Business case study

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👉VIDEO INTRODUCTION:
Doston 2019 me OYO ki halat itni kharab thi ki aap soch bhi nahi skte!! Jo company ek time par bharat ki star startup maani jaati thi, 2019 aate aate, itne khatarnak postion par aagyi ki logo ko laga jaise OYO bas band hi hone wala ho!! OYO shuru se hi ek loss-making company thi, aur dheere-dheere uske losses aggressively badhne lage. Ye dekhiye, Jahan 2015 me unko 20 cr ka loss hua, 2016 me unko lagbagh 500 cr ka loss hua lekin 2019 aate aate unhe 2300 cr ka loss hua!!
Aur sabse darawani baat ye thi, 2019 tak toh lockdwon bhi nahi laga tha!! Toh jaisi hi lockdwon laga oyo ki halat aur kharab hogyi!!!
Ye isliye hua doston kyuki oyo ne apne business model ke lekar ek bahot badi galti krdi!!! Aur is ek galti ne OYO ka naam pure market me kharab kr diya!!!
Lekin pichle kuch saalon me ritesh agarwal aur unki team ne apne business model ek asia shift laa diya hai ki achanak se jo company 2300 cr ke loss me thi!! Wahi company fy24 229 cr ka profit kama rahi hai!!! Issi se doston OYO ek baar fir bharat me ek star startup ban chuka hai!! Aur aaj isse one of the greatest comback stories of India kaha jaa raha hai!!
Aur agar aap is galti aur sudhar ko samajh jao, toh aap ek bahut hi important business lesson seekhoge—jo aapko bhi karodon rupayon ki galti karne se bacha sakta hai!
Toh sawaal ye hai—OYO ke business model me aisi kaunsi galtiyan thi jo company ko ₹2300 crore ke bhayankar loss tak le gayi? Aur itne bade ghaate ke baad bhi OYO achanak profit kaise kamaane laga?
Aur OYO ki is galti aur sudhar se aap kya seekh sakte hain?
Jaanenge is episode me!
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Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost.

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Видео Why OYO’s Model Failed and How it went from ₹2300 Crore Loss to Profit? : Business case study канала Think School Hindi by Zero1