10 Ways to Improve a Podcast Website for You or Your Clients | The Journey

10 Ways to Improve a Podcast Website for You or Your Clients. Check out more The Journey content at https://bit.ly/GDTheJourney.

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0:12 10 ways to improve a podcast website for you or your clients
1:04 Host your audio files with a dedicated podcast hosting provider
1:54 Install the right podcasting plugins
3:47 Offer links to the podcast on different apps
4:19 Design with SEO in mind for discoverability
5:54 Set up a unique page for each podcast episode
7:37 Help new listeners get started with a playlist of best episodes
8:17 Create an archive page for the podcast's back catalog
8:41 Include email lead captures and links to social media
9:13 Implement Google's recommended structured data
10:01 Create a consistent brand that relates to the podcast's subject

For the past few years, podcasting has seen a phenomenal surge in growth. More and more people are starting their first podcast, whether it’s a platform to share a personal passion, have conversations and interviews with others in their field, or simply to build their brand.

Additionally, a great podcast website doesn’t have to be fancy or expensive, but it needs a few critical elements to be effective. If you build a website that addresses those objectives, you will be set up for success. The following best practices will help you create a site that is technically proficient, aesthetically pleasing, and loved by your fans.

Host your audio files with a dedicated podcast hosting provider
By using separate hosts for the website and the podcast, both the website and the podcast files will run fast and smooth, which is important for SEO and the user experience. It also tends to cut down on costs, even though you’re using multiple services.

Install the right podcasting plugins
Once you obtain hosting for the website, we strongly recommend installing WordPress. It’s fast and simple. You’ll have no trouble creating new blog posts for each episode. The right selection of plugins can turn a basic blog into a high performing brand platform.

Offer links to the podcast on different apps
Make the experience as frictionless as possible by adding these links throughout your site. Just make sure they’re prominent and easy to find, like in your header, footer, or sidebars. You don’t want potential listeners searching too long or they may decide to listen to a more accessible show.

Design with SEO in mind for discoverability
When someone searches for the podcast, you want their website to appear first, not their listing on Apple Podcasts or Spotify, or Google Play. This means the website should be built with SEO best practices in mind. SEO discoverability is a big topic, so we won’t get into the nuances here, but here are some critical ways you can design a site that’s SEO-friendly.

Set up a unique page for each podcast episode
Every single episode should have its own page on the site. The page’s title should match the episode’s title. If you’re building with WordPress, each episode should be a blog post. You can use the standard post type or create a custom post type for podcast episodes and use the standard post type for other content.

Help new listeners get started with a curated playlist of the best episodes
Create a page on the site specifically for new listeners. This page should briefly explain the podcast, introduce the host, and provide links to the best episodes. Criminal, a podcast about crime, has a section on their homepage that points new listeners to the best four episodes.

Create an archive page for the podcast’s back catalog
Even though each episode has a dedicated page, it’s helpful to have archive pages that link to each of those pages. You should have archive pages for each category of episodes as well as an archive of all episodes.

Include email lead capture opportunities and links to social media
You or your client probably intends to start an email list so new listeners have a way to receive notifications about new episodes, upcoming content, and other promotions. An email list is important because it’s a direct line of communication to the audience.

Implement Google’s recommended structured data
You can help the podcast appear on Google by making the RSS feed and the home page point to each other. This is called reciprocal linking.

Create a consistent brand that relates to the podcast’s subject
For a professional podcast website, a generic WordPress theme just won’t do. You need unique branding that’s consistent throughout the website. It should relate specifically to the topic.

The best practices we covered in this list will help you design a professional podcast website that’s accessible, aesthetically pleasing, and easy to use. Keep in mind, however, that all shows and brands are different. Don’t be afraid to experiment with new ideas and creative techniques to make your site unique.

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