The Questions That Actually Move You Toward a Licensing Deal

What questions actually move you toward a licensing deal, and which assumptions quietly push inventors off track before they ever get there?

In this Licensing Playbook LIVE session, cofounder Andrew Krauss and Gateway Senior Project Manager, Terry O’Mara, break down the questions inventors need to ask before filing patents, pitching companies, or spending more time on the wrong product. They explain why researching a micro-category matters, how to evaluate whether an idea really fits the market, why inventors need to think like a company, and why most of the licensing process has very little to do with the invention idea alone.

Andrew and Terry also cover how licensing really works, what companies care about most, and why so many inventors lose momentum by focusing on the wrong things. This is a practical conversation about market research, product evaluation, pricing, IP, outreach, and the mindset shifts that help inventors move toward a real deal instead of just staying busy.

In this video:

• How to research a product category before inventing
• What to look for in market size, pricing, and benefits
• Why companies care about fit, cost, and sales potential
• How licensing deals actually work in the real world
• Why reaching out to enough companies matters
• Why your idea is only a small part of the process

If you’ve searched for how to get a licensing deal, how to evaluate an invention idea, invention market research, how licensing works, how many companies to pitch, or how to think like a licensee, this video covers those questions directly and explains how Andrew and Terry approach them after many years of helping inventors.

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Learn more about Gateway at https://inventright.com/gateway
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Видео The Questions That Actually Move You Toward a Licensing Deal канала inventRightTV