Modern Marketing: The Case of Microsoft US

Chief Marketing Officer of Microsoft US, Valerie Beaulieu discusses the business transformation that Microsoft US has undergone in order to deliver more overall impact. In this presentation, originally delivered at the 2019 Argyle Marketing Leadership Forum series, Valerie discusses the three pillars of her organization, culture, capabilities and technology, and how collectively, focus on these key areas leads to innovation.

Видео Modern Marketing: The Case of Microsoft US канала Microsoft in Business