Are Multi-Touch Tools Dead?

"Are multi-touch tools dead? The real issue isn’t the tool, it’s how it’s used. If you rely on multi-touch attribution to measure ROI from the first touch to closed deal, you’re setting yourself up for confusion. These tools can’t accurately track where your demand is truly coming from because they miss the bigger picture of how buyers make decisions.
But here’s where they shine: after the first contact. In B2B and SaaS, multi-touch tools are invaluable for guiding leads through the sales pipeline. Think webinars, demos, and key follow-up content. When used strategically, they help increase conversion rates by nurturing prospects with the right information at the right time.
The takeaway? Multi-touch isn’t dead, it just needs to be in the right part of your strategy. Use it to optimize lead engagement, not to define your entire go-to-market measurement. That’s how you ensure your data works for you, not against you.

#B2BGrowth #MarketingEfficiency #SalesPipeline #ROIMeasurement #MarketingStrategy"

Видео Are Multi-Touch Tools Dead? канала Charlie de Thibault