How to Get ChatGPT to Recommend Your Brand Over Competitors

ChatGPT SEO is changing how brands get discovered online – and these 5 small companies are already beating industry giants in AI search using smart content strategy, comparison pages, and category positioning.

In this video, Matt Kenyon breaks down real examples of small B2B brands dominating ChatGPT recommendations, Gemini results, and Perplexity visibility ahead of competitors with 10x their budget.

You’ll learn:
1. Why comparison pages and “alternatives” content work so well for AI search
2. How brands like TalentLMS, Chili Piper, Help Scout, Vanta, and Trainual are winning LLM visibility
3. The role of buyer’s guides, niche positioning, and category reframing
4. Why ChatGPT favors brands with strong review signals and clear positioning
5. How to create content that performs in both Google Search and AI-powered search engines

Whether you’re focused on SEO, content marketing, SaaS growth, or AI optimization, these are practical strategies you can apply immediately to improve your brand’s visibility in ChatGPT and other large language models.

If you enjoyed this breakdown of AI search optimization and ChatGPT ranking strategies, subscribe to Surfer Academy for more videos on SEO, AI content strategy, organic growth, and search marketing.

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🎓 Get access to FREE AI Search Optimization Masterclass & learn everything about AI Search Optimization: https://surferseo.com/academy/ai-search-optimization-masterclass

🎓 Watch this next:
🔗 How to Dominate AI Search Results (ChatGPT, AI Overviews & More): https://youtu.be/bhTo8fDmr5I
🔗 How to Rank #1 in Google in 2026: The 3-Step SEO Playbook: https://youtu.be/RyM81wyJS7c

🔗 Try Surfer: https://surferseo.com
🔗 Subscribe to Matt: @mattkenyonSEO

Have questions or feedback? Drop a comment-we'd love to hear from you!

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⏱️ Chapters:
00:00 How This Study Was Done
01:37 Master Listicles
03:38 Create Your Own Category
06:00 Comparison Pages
07:45 Educate Your Audience
09:42 Find Your Niche
11:23 The Playbook: What All Brands Have in Common

#ChatGPTSEO #AISearch #SEO #ContentMarketing #LLMOptimization #SurferSEO #AIContent #SaaSMarketing #SearchEngineOptimization #digitalmarketing

Видео How to Get ChatGPT to Recommend Your Brand Over Competitors канала Surfer Academy