The Psychology of Event Design & The Future of Experiences in Africa

Most events are well-organised. Very few are truly well-designed.
In this episode, host Projeni Pather sits down with Tamlynne Wilton-Gurney, CEO & Chief Ideas Officer at IDNA Africa - to explore what it really takes to design events that move people long after the last session ends.

In this conversation we explore:
- How psychology and experience design come together in practice
- What emotional design actually looks like - with real examples
- Why every touchpoint sends a psychological message (and most are missed)
- How associations can turn conferences into experiences that unite and inspire members
- Whether Africa has a genuine advantage in leapfrogging the old event model
- The one principle every organiser should adopt to design experiences that truly change people

Whether you're an event professional, association leader, or someone who cares deeply about how people experience gatherings, this episode is for you.

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Видео The Psychology of Event Design & The Future of Experiences in Africa канала Africa Event Connect Podcast