Semrush Tutorial | How to Use the Topic Research Tool
Struggling to come up with content ideas that get you new leads for your business? In this video, I'm about to show you how to use the Semrush Topic Research Tool.
📥 DOWNLOAD my free Digital Marketing Jumpstart Kit to get more organic traffic and leads to your site → https://www.growwithwill.com/digital-marketing-jumpstart/
📊 Try Semrush for 14-days free (2X the standard 7-day trial): https://www.growwithwill.com/semrush
🎥 VIDEOS YOU MAY LIKE:
How to Use the Keyword Gap Tool 👉 https://youtu.be/e2kidrVR6oE
How to Use the Keyword Magic Tool 👉 https://youtu.be/zx3WY_bCZI0
🔔 Remember to SUBSCRIBE to get new videos every week:
https://www.growwithwill.com/subscribe
0:00 - Introduction to How to Use the Topic Research Tool
1:04 - What is the Semrush Topic Research Tool?
Semrush Topic Research Tool is another helpful digital marketing tool brought to you by Semrush that essentially outlines what sort of topics are going to resonate with your audience, regardless of whatever niche you are in.
One of the best parts about the Topic Research Tool is that it actually is able to identify potential trending topics in your space.
This tool makes it really easy for you to look at things based off of what they call topic efficiency.
2:02 - How to Use the Topic Research Tool?
Navigate to the left hand side panel and look for the Topic Research Tool. From here, all we need to do is input the topic that we want to write about.
Example: Fitness coach and what a fitness coach might want to create content for.
Select fitness coach and it's going to output results like personal trainer, weight loss, meal plan, and online nutrition coach. These are things that the Topic Research Tool finds has a high topic of efficiency. It's probably highly correlated to the term of fitness coaching.
On the other hand, there are things like size, fits, Ll work and these are things that are lower in topic efficiency. They are very unlikely to be as closely related as some of the things at the top to fitness coaching.
Cards View
One of the cool things about this tool is that Semrush allows you to filter by types of questions. Answering these inquiry-based queries is super important when it comes to building up your presence and your authority in whatever space you're in.
We can also filter it by the who, what, where, when, why, and how questions.
What I like to do is I like to you use this Topic Research Tool to come up with a ton of ideas and then filter them through to see what will actually stick and what I should actually create content on.
Explorer View
This is a great way for you to look at how other people have engaged with the content in your space in the past, and try to identify the most popular sorts of content.
Overview View
I like the mind map view because it gives you a visualization of how everything comes together to that first query that you put in. There are some headlines as well as the questions. It's very similar in terms of the core data.
9:20 - Brainstorm and prioritize
Our next step is to make sure that we're actually taking these content ideas that we've come up with and we're piecing them together into meaningful content for our audience.
I always love creating ultimate resources and from my past experiences, people love it too. We could create a resource like 10 questions that new clients are always asking fitness coaches, for example. It could come from the lens of us as a fitness coach, just trying to help answer some of the commonly asked questions around those things.
The one key question to ask yourself as you're brainstorming these ideas is, what sort of content would I want to engage with if I were my potential customer?
11:39 - Two Big Takeaways to Remember:
1. Semrush Topic Research Tool is one of the easiest ways to take the guesswork out of creating content that your audience will want to engage with.
2. The most important step of using the Topic Research Tool is actually brainstorming and prioritizing what content pieces to create next for your audience.
✍️ COMMENT BELOW:
What feature of the Topic Research Tool you thought was coolest from this video?
Grow with Will is all about helping you grow your business, get more customers, and hone your business acumen. I teach you the real-world business skills you didn't learn in school to help take you from zero to self-starter.
🔔 If you find this helpful, SUBSCRIBE for new videos every week:
https://www.growwithwill.com/subscribe
📸 My YouTube Gear: https://kit.co/GrowthWithWill/my-youtube-studio
Disclosure: Some links and products are affiliate links, meaning Grow with Will will earn a commission if you make a purchase through our links, at no cost to you.
Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.
Видео Semrush Tutorial | How to Use the Topic Research Tool канала Grow with Will - SEO, Sales & Entrepreneurship
📥 DOWNLOAD my free Digital Marketing Jumpstart Kit to get more organic traffic and leads to your site → https://www.growwithwill.com/digital-marketing-jumpstart/
📊 Try Semrush for 14-days free (2X the standard 7-day trial): https://www.growwithwill.com/semrush
🎥 VIDEOS YOU MAY LIKE:
How to Use the Keyword Gap Tool 👉 https://youtu.be/e2kidrVR6oE
How to Use the Keyword Magic Tool 👉 https://youtu.be/zx3WY_bCZI0
🔔 Remember to SUBSCRIBE to get new videos every week:
https://www.growwithwill.com/subscribe
0:00 - Introduction to How to Use the Topic Research Tool
1:04 - What is the Semrush Topic Research Tool?
Semrush Topic Research Tool is another helpful digital marketing tool brought to you by Semrush that essentially outlines what sort of topics are going to resonate with your audience, regardless of whatever niche you are in.
One of the best parts about the Topic Research Tool is that it actually is able to identify potential trending topics in your space.
This tool makes it really easy for you to look at things based off of what they call topic efficiency.
2:02 - How to Use the Topic Research Tool?
Navigate to the left hand side panel and look for the Topic Research Tool. From here, all we need to do is input the topic that we want to write about.
Example: Fitness coach and what a fitness coach might want to create content for.
Select fitness coach and it's going to output results like personal trainer, weight loss, meal plan, and online nutrition coach. These are things that the Topic Research Tool finds has a high topic of efficiency. It's probably highly correlated to the term of fitness coaching.
On the other hand, there are things like size, fits, Ll work and these are things that are lower in topic efficiency. They are very unlikely to be as closely related as some of the things at the top to fitness coaching.
Cards View
One of the cool things about this tool is that Semrush allows you to filter by types of questions. Answering these inquiry-based queries is super important when it comes to building up your presence and your authority in whatever space you're in.
We can also filter it by the who, what, where, when, why, and how questions.
What I like to do is I like to you use this Topic Research Tool to come up with a ton of ideas and then filter them through to see what will actually stick and what I should actually create content on.
Explorer View
This is a great way for you to look at how other people have engaged with the content in your space in the past, and try to identify the most popular sorts of content.
Overview View
I like the mind map view because it gives you a visualization of how everything comes together to that first query that you put in. There are some headlines as well as the questions. It's very similar in terms of the core data.
9:20 - Brainstorm and prioritize
Our next step is to make sure that we're actually taking these content ideas that we've come up with and we're piecing them together into meaningful content for our audience.
I always love creating ultimate resources and from my past experiences, people love it too. We could create a resource like 10 questions that new clients are always asking fitness coaches, for example. It could come from the lens of us as a fitness coach, just trying to help answer some of the commonly asked questions around those things.
The one key question to ask yourself as you're brainstorming these ideas is, what sort of content would I want to engage with if I were my potential customer?
11:39 - Two Big Takeaways to Remember:
1. Semrush Topic Research Tool is one of the easiest ways to take the guesswork out of creating content that your audience will want to engage with.
2. The most important step of using the Topic Research Tool is actually brainstorming and prioritizing what content pieces to create next for your audience.
✍️ COMMENT BELOW:
What feature of the Topic Research Tool you thought was coolest from this video?
Grow with Will is all about helping you grow your business, get more customers, and hone your business acumen. I teach you the real-world business skills you didn't learn in school to help take you from zero to self-starter.
🔔 If you find this helpful, SUBSCRIBE for new videos every week:
https://www.growwithwill.com/subscribe
📸 My YouTube Gear: https://kit.co/GrowthWithWill/my-youtube-studio
Disclosure: Some links and products are affiliate links, meaning Grow with Will will earn a commission if you make a purchase through our links, at no cost to you.
Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.
Видео Semrush Tutorial | How to Use the Topic Research Tool канала Grow with Will - SEO, Sales & Entrepreneurship
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4 ноября 2020 г. 22:30:01
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