🌟BEAU LOTTO: Live a Richer, More Meaningful Life by Changing Your Perception (Neuroscience) Deviate

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Michael Sandler
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SHOW INTRODUCTION:

Today I’ll be talking with Beau Lotto, Professor of Neuroscience, founder of the Lab of Misfits, and author of a fantastic new book that’ll have you questioning everything you see, Deviate.

And that’s what I want to talk with him about today, about how to celebrate uncertainty, The Science of Seeing Differently, and how it affects our lives.

MORE ON BEAU LOTTO: http://www.labofmisfits.com/

Dr Beau Lotto is a globally renowned neuroscientist whose studies in human perception have taken him well beyond the scientific domain and into the fields of education, the arts and business. Public engagement, in the broadest sense, is at the core of what Beau does – whether he’s creating scientific experiments, giving talks or making TV programmes. By enabling people to experience what it is to be a scientist, Beau’s aim is to encourage them to see science not as an academic investigation but as a way of being that is relevant to every aspect of their lives: this discovery can be powerful enough to make people think differently about both themselves and the world around them. Beau believes passionately in the potential impact of his work on corporate innovation and creativity, and to this end his company, Lottolab Ltd, has teamed up with Purpose, one of London’s most innovative branding consultancies.

Beau’s scientific research, carried out both in the US and the UK (he is attached to UCL), is based on a deep and fundamental interest in human beings. It is also influenced by a strong artistic instinct and a boldness of vision. Beau has always looked outside the lab environment in order to collaborate with those who share his interest in exploring different ways of seeing – and doing – things, be they scientists, artists, musicians, educationalists, designers or entire businesses. As a result his domain is as much a creative studio as a lab, whose output ranges from art installations and visual illusions to workshops designed for corporate leaders. There’s not a lab coat in sight.

Beau’s ambitious ideas about the relevance of science to ordinary people have taken him to places where few other scientists have ventured – including into exhibition space inside the world’s best-known Science Museum, in London, where Lottolab was resident from 2010–12. Beau’s education programme led to the publication of the first-ever, peer-reviewed scientific paper written by schoolchildren (Blackawton Bees, published by the Royal Society).

Видео 🌟BEAU LOTTO: Live a Richer, More Meaningful Life by Changing Your Perception (Neuroscience) Deviate канала Michael Sandler's Inspire Nation