Factual Futures | TellyCast Digital Content Forum 2025

The rules of factual are being rewritten in real time. In this TellyCast Digital Content Forum session, Lucy Smith leads Gerrit Kemming (Quintus Studios), Marvin Benoit (Baker’s Dozen Studios) and Jamie Macdonald (After Party Studios) through a rapid, candid look at where factual is heading next. The panel gets into why owning an audience can unlock whole new funding models, how creators have become broadcasters, why IP splits now matter more than ever, how YouTube-native commissioning is evolving, what genres actually make money, how brands and institutions are becoming co-funders, and why testing formats on social video is now essential. A sharp, forward-looking conversation for anyone reinventing their factual business for the new production economy.

00:00 Introduction
00:36 Why owning an audience matters
02:32 Creators as the new broadcasters
04:16 What production companies now bring
06:00 Splitting IP in new ways
08:00 New funding models and revenue
10:36 Genres that make real money
12:16 Commissioning originals on YouTube
14:00 Patchwork financing and brand funding
15:52 Testing formats and taking calculated risks
17:52 Digital budgets vs traditional budgets
19:40 Authenticity, access and breaking through
21:20 Growing IP beyond the first platform
23:36 Why factual producers must adapt now

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Видео Factual Futures | TellyCast Digital Content Forum 2025 канала TellyCast