What SPONGEBOB Teaches Us About INTELLIGENCE

SpongeBob SquarePants has been a cultural icon for over two decades, but fans have noticed a big shift in how the show writes its main character. Early SpongeBob was clever, optimistic, and surprisingly insightful, but over the years he’s often been rewritten as silly, clueless, or outright dumb. In this video, we explore how the intelligence of SpongeBob’s character has changed—and why that shift has hurt the storytelling of the series.

We’ll break down the differences between early SpongeBob episodes vs. later ones, focusing on how the character’s intelligence once made him funny, empathetic, and relatable, but is now often used as a punchline. We’ll analyze specific episodes to see how the writing evolved, what was lost in the process, and what this tells us about the challenges of keeping a long-running animated series fresh.

This isn’t just a critique of SpongeBob—it’s a study of how character intelligence impacts storytelling, comedy, and emotional connection in any series. By understanding these changes, writers and creators can learn valuable lessons about keeping characters consistent while still finding new ways to tell stories.

At The Borealis Company, we focus on how storytelling across film, TV, and animation reflects deeper truths about creativity, culture, and psychology. If you grew up with SpongeBob or care about how writing choices shape the shows we love, this video is for you.

⚖️ Fair Use Disclaimer: This video is intended for educational and informational purposes under the Fair Use Act of 1976. Clips and references to SpongeBob SquarePants are used strictly for commentary, critique, and analysis. All rights to original footage belong to Nickelodeon and their respective copyright holders.

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Видео What SPONGEBOB Teaches Us About INTELLIGENCE канала The Borealis Company