Volkswagen Multi Brand Strategy #shorts #trendingshorts #volkswagen

Multibrand strategy is a marketing approach where a company offers different brands to diverse target markets with unique brand identities and positioning. The main objective is to capture a larger market share by catering to the specific needs and preferences of different customer segments.

Volkswagen has implemented a multibrand strategy with brands such as Volkswagen, Audi, Porsche, and Skoda, each with its own positioning for different segments of the market. This approach has enabled Volkswagen to capture a wider range of customers and increase its market share.

Unilever also uses a multibrand strategy with a range of brands, including Dove, Axe, Lipton, and Knorr, to cater to diverse consumer needs and preferences. Each brand has a unique positioning and target market, allowing Unilever to maintain a competitive edge and increase its market share in the highly competitive consumer goods industry.

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