The Problem With Marketing Benchmarks

Marketing benchmarks are widely used—but deeply misleading.
Why industry averages fail modern B2B marketing—and how AI makes the problem worse.
From "The Benchmark Lie" book by Jeffrey Porzio.
#aimarketing #marketingbenchmarks #b2bmarketing #marketingstrategy #TheBenchmarkLie

Видео The Problem With Marketing Benchmarks канала Cadence B2B