How to Set Up Klaviyo Flow A/B Tests

Klaviyo a/b testing with order placed

Want to boost performance and profits from your Klaviyo email flows? This quick tutorial shows Shopify and DTC founders how to run smarter, data-driven A/B tests within Klaviyo.

In this video, you'll learn:
- How to set up A/B tests in Klaviyo using conditional splits
- The exact method for testing different email timings, subject lines, and offers
- How to rejoin paths after A/B testing in a Klaviyo flow
- Best practices to continuously optimize your flows for conversions

Whether you're just getting started with Klaviyo or looking to implement advanced Klaviyo flows, this tutorial will help you build smarter automation that improves with every send. This is ideal for anyone running Klaviyo email marketing for a Shopify-based DTC brand.

Includes tips for A/B testing flows in Klaviyo, structuring your Klaviyo flow logic, and improving email performance over time.

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Видео How to Set Up Klaviyo Flow A/B Tests канала Juneed at Jendever - Ecom Retention