Website Traffic & Marketing Performance Analysis | Excel Dashboard Project Case Study

📊In this video, I showcase a real Excel project analyzing website traffic and marketing performance. full video coming soon,I Learn how to track key metrics like page views, session duration, bounce rate, conversion rate, and traffic sources to make data-driven marketing decisions.
#comingsoon

Project Overview:

Analyzed 2,000 website sessions

Total traffic: 9,901 page views

Average session duration: 3.02 minutes

Bounce rate: 28%

Conversion rate: 98%

Traffic Insights:

Organic traffic: 3,950 visits (highest)

Paid traffic: 2,116 visits

Referral traffic: best conversion performance

Returning visitors: higher likelihood to convert

Recommendations:

Focus on SEO & organic search

Improve landing pages for paid & social campaigns

Implement remarketing campaigns

Strengthen referral partnerships

💡 This video is perfect for students, marketers, and aspiring data analysts who want to see real Excel dashboard projects and learn how to analyze traffic metrics effectively.

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Видео Website Traffic & Marketing Performance Analysis | Excel Dashboard Project Case Study канала Aminu Analyst