Beauty Logistics, Compliance, and Shipper-Broker Relationships with Cherylann Welch-Frazer of Tarte

What does it take to manage global logistics for one of the most recognizable names in beauty? What do shippers really think about their broker partnerships?

In this episode, we sit down with Cherylann Welch-Frazer, Senior Global Logistics Manager at Tarte Cosmetics, to talk through the realities of freight in the beauty and cosmetics industry, from ocean and air to OTR, customs compliance, and everything in between.

With over 25 years of experience in international logistics spanning fine art, luxury goods, fashion, tech, and e-commerce, Cherylann brings a rare mix of operational depth and compliance expertise to the conversation.

We cover what makes cosmetics uniquely challenging to ship, how viral social media moments create real supply chain pressure, and what shippers wish their broker partners understood. Whether you're a broker, carrier, or logistics professional, you'll walk away with a sharper view of what great shipper relationships actually look like.

In this episode: shipper-broker relationships, beauty industry supply chain, customs and trade compliance, international logistics, social commerce and TikTok Shop logistics, building a compliance team, servant leadership in supply chain

Видео Beauty Logistics, Compliance, and Shipper-Broker Relationships with Cherylann Welch-Frazer of Tarte канала FWF