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Why Investors Pay More for Recurring Revenue
Two companies can generate the same revenue and be worth completely different amounts.
The difference is predictability.
Monthly recurring revenue makes cash flows more predictable, which lowers perceived risk and the discount rate investors apply.
And when the discount rate goes down, the value of the business goes up.
#startups #saas #mrr #valuation #entrepreneurship
Видео Why Investors Pay More for Recurring Revenue канала Grant Warfield, MBA
The difference is predictability.
Monthly recurring revenue makes cash flows more predictable, which lowers perceived risk and the discount rate investors apply.
And when the discount rate goes down, the value of the business goes up.
#startups #saas #mrr #valuation #entrepreneurship
Видео Why Investors Pay More for Recurring Revenue канала Grant Warfield, MBA
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