How to Track Button Clicks in Google Analytics 4 (GA4) with Google Tag Manager

Learn how to track button clicks into Google Analytics 4 (GA4) using Google Tag Manager. In this video, you will learn how to use variables, tags, and triggers in Google Tag Manager to track button clicks on your website into Google Analytics. You will walk through two examples covering a button for an email newsletter and an add to cart button.

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○ Getting started with GA4 – https://youtu.be/iJyGEuiIjOk
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○ GA4 Mini-Course (paid) – https://www.lovesdata.com/courses/google-analytics-4-mini-course

You can use Google Tag Manager to track button clicks on your website. For example, you can use a trigger in Google Tag Manager to track when someone adds an item to their shopping cart, when they complete a form on your website, or click another button. In most cases, you will be able to use one of the built-in variables in Google Tag Manager to identify the particular element someone clicks. You can then use the value of the variable to configure a trigger that controls when to fire a tracking tag (for example, a Google Analytics 4 event tag).

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Видео How to Track Button Clicks in Google Analytics 4 (GA4) with Google Tag Manager канала Loves Data