LONDON FASHION WEEK SS21 - FIB'S VERDICT

Written by Emily Dobson
Narrated by Paul G Roberts
Film by Rami Slayman

London Fashion Week took place virtually from Thursday 17th to Tuesday 22nd September 2020, inviting both womenswear and menswear designers to take part in its gender-neutral showcase.

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Photo Credit: Headtopics
In a fashion week first, members of the public were invited to see the looks debuting this season, with many designers choosing to broadcast their latest collection via live-stream, with shows taking place on the British Fashion Council’s website. Thanks to the coronavirus pandemic, all real-life catwalk shows were traded for live-streamed broadcasts. However, a handful of designers had the opportunity to host in-person appointments in line with social distancing protocols.

Although previously confident that both physical and virtual shows would be possible, the announcement of restrictions being imposed ‘increasingly likely’ interrupted these hopes. With social gatherings – meeting with those who you don’t live with – capped at 6 people, the possibility to running a physical show, even on a scaled level, would be impossible. In an interview with The New York Times, Victoria Beckham, who was preparing to unveil her collection at the time said:

“Showing the collection to you like this feels so much more intimate and appropriate for this moment. Lockdown gave me a moment to pause, think and remember why I fell in love with making clothes in the first place.

Видео LONDON FASHION WEEK SS21 - FIB'S VERDICT канала Fashion Industry Broadcast