Zoho’s Arattai App Loses Steam 📉 WhatsApp Rival Falls Out of Top 100 in India

📱 Zoho’s Arattai app, once hailed as India’s answer to WhatsApp, is losing momentum fast.

After topping charts in mid-October, Arattai has now dropped out of the top 100 apps on both Android and iOS in India. Downloads plunged from 13.8 million in October to just 195,000 in November, according to industry data.

Despite early support from ministers and a ‘Swadeshi tech movement,’ the app’s popularity has faded as users return to established players like WhatsApp.

🔹 October Rank: #1
🔹 November Rank: 105 (Play Store), 123 (App Store)
🔹 Downloads: Down 98%
🔹 MAUs: Slight dip to 4.09 million

Zoho still emphasizes data privacy and Indian hosting, with plans to introduce end-to-end encryption for messages soon. But challenging WhatsApp’s dominance remains an uphill battle.

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