"How to get the best clients" – Guy Bauer, Founder of Umault

In this video, Guy Bauer, the founder of the video production agency Umault, discusses the biggest mistake that creative agencies make in their pursuit of business success. Contrary to popular belief, Bauer argues that success does not come solely from the quality of the work produced. While a minimum quality is required, sustainable success is achieved by running a proper business with a cash cushion.

Having a cash cushion allows agencies to avoid taking on pain-in-the-butt clients or clients that are not a good fit. This prevents agencies from producing bad work and demoralizing their employees. When agencies are profitable and not overworked, they can produce great work that empowers them and leads to more great work and referrals.

Cash gives agencies the ability to manage properly and make business moves with confidence and clarity. It becomes a critical part of the agency's DNA, and Bauer no longer wonders about the numbers.

In conclusion, this video is a must-watch for creative agencies looking to achieve sustainable success by understanding the importance of running a proper business with a cash cushion.

Видео "How to get the best clients" – Guy Bauer, Founder of Umault канала Dryrun