HOW the CREATOR ECONOMY works— compared to traditional marketing...

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0:00 TRADITIONAL MARKETING OVERVIEW
0:16 CREATOR ECONOMY OVERVIEW
0:30 TRADITIONAL + CREATOR MARKETING OVERLAP
2:00 MR BEAST MARKETING
2:20 ADVICE FOR TRADITIONAL BUSINESSES
2:45 ADVICE FOR CREATORS
3:40 TRADITIONAL MARKETING IN-DEPTH
5:12 CREATOR MARKETING IN-DEPTH
5:44 FRAMEWORK INCEPTION
6:15 NEXT VIDEO TOPIC
6:36 WHAT HAPPENED TO THE LECTURES?

In this video I break down traditional marketing and the creator economy. How they are similar and how they are different. I explain what happens when they overlap, brand deals, co-branding, white labelling or private labelling. I also share that creators are getting so big that they don't need traditional business infrastructure - they can build their own! I give a deep dive into marketing, the 4Ps, etc.

Marketing Diagram at 3m40s adapted from Armstrong, G., Kotler, P.T., Trifts, V., & Buchwitz, L.A. (2017). Marketing, An Introduction (Updated Sixth Canadian Edition with Integrated B2B Case). Don Mills: Pearson Canada Inc. Page 58.

Видео HOW the CREATOR ECONOMY works— compared to traditional marketing... канала Tyler Wells