Master P introduces a new Black owned food brand to replace Aunt Jemima and Uncle Ben's

Rapper Mogul Master P has launched a food line to offer consumers a Black-owned alternative to brands that use Black names and imagery, but don't often give back to Black communities.


The New Orleans rapper and serial entrepreneur told CNN that he had always assumed brands like Aunt Jemima and Uncle Ben's were Black-owned. It wasn't until recently, when some brands began to be phased out certain food items because they were deemed stereotypically harmful, that he learned about their problematic histories – that when decided to do something about it.

His new line of "Uncle P's Louisiana Seasoned" food products includes rice, beans, grits, pancake mix, syrup and oatmeal.

A portion of the profits will go towards educating inner city kids and assisting elderly people in Black communities across the US


The serial entrepreneur says, "If they made billions of dollars off Aunt Jemima and Uncle Ben, imagine how much we can make and give back to our own community. It'll be us helping us without having to wait for the government. We can actually change the world."

Видео Master P introduces a new Black owned food brand to replace Aunt Jemima and Uncle Ben's канала Charles Sharper