How Adobe is Fighting to Stay Ahead in the AI Race | Behind the Business

Adobe is betting big on artificial intelligence – by integrating generative and agentic AI across its Creative Cloud and Experience Cloud platforms. But as Adobe pushes AI adoption, creative professionals—especially emerging talent—are grappling with the pressure to adapt swiftly to new technologies. Here’s a closer look at Adobe's strategic AI investments, the company's evolving business approach, and what these changes mean for the future of creative work.

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