What BlackBerry's CEO Said the First Time He Saw the iPhone

BlackBerry controlled 50% of the US smartphone market. Then four words from their CEO sealed their fate. Here's what actually happened.

This isn't the version you've heard before. BlackBerry didn't collapse the moment the iPhone launched — they actually kept growing for four more years, reaching $20 billion in annual revenue and 85 million subscribers. What killed them was one specific decision, one catastrophically broken product, and a co-CEO partnership that fractured at the worst possible moment. Researched from SEC filings, the definitive book on the story, and years of documented reporting. Pull up a chair.

☕ In this video:
- How two Canadian engineering students built the world's first mass-market smartphone in a Waterloo garage
- The documented moment BlackBerry's co-CEO watched the iPhone keynote — and what he said
- Why Lazaridis understood the threat better than anyone, and why it didn't matter
- The BlackBerry Storm: the $500M disaster that handed Android its biggest carrier
- How BlackBerry grew to $20B in revenue after the iPhone launched — and why that made things worse
- Where BlackBerry actually is in 2026 (the ending most people don't know)

📚 SOURCES & FURTHER READING:
- Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry — Jacquie McNish & Sean Silcoff (2015)
- RIM Annual Results — SEC Form 6-K filings, fiscal year 2011
- SEC Press Release 2009-27: Stock Options Backdating Settlement
- BlackBerry Q4 FY2026 Results — SEC Form 8-K, April 9, 2026

⏱️ CHAPTERS:
0:00 — The Rise of BlackBerry
0:15 — When Smartphones Changed Everything
0:30 — The Old World of Communication
0:45 — Peak Dominance Era
1:00 — Market Share Begins to Collapse
1:15 — The Keyboard That Defined a Generation
1:30 — Leadership and the Turning Point
1:45 — Wall Street Misses the Shift
2:00 — The iPhone Changes Consumer Expectations
2:15 — Business Travelers Move On
2:30 — Inside the Collapse
2:45 — The Engineering Trap
3:00 — “The Lagging Indicator Trap”
3:15 — Why Success Hid the Problem
3:30 — Patents, Legacy, and Missed Timing
3:45 — The Final Decline
4:00 — What BlackBerry Teaches About Innovation
4:15 — Closing Reflection and Lessons Learned

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⚠️ DISCLAIMER: This video is for educational and informational purposes only. All facts and figures have been researched from publicly available sources including SEC filings, published books, and documented journalism. Where sources conflict, we've noted it. This is not financial or investment advice.

Видео What BlackBerry's CEO Said the First Time He Saw the iPhone канала Sip Talk Money