Say This, Not This: The Words to Use and the Words to Lose

Frank Luntz has helped presidents, prime ministers, and more than two dozen Fortune 500 CEOs from Washington to Wall Street to Hollywood find the right words to get people to buy, participate, and vote. With three New York Times best sellers in a row and current gigs on CBS and Fox News, Luntz is considered by many to be America's greatest wordsmith. He has conducted over 2,000 research projects in 29 countries -- always with a laser-like focus on crafting the words that work. In this presentation, Frank will unveil the 21 essential words for the 21st Century and the 15 key phrases for 2015.

Видео Say This, Not This: The Words to Use and the Words to Lose канала Milken Institute