TRUSSARDI Fall 1993 Milan - Fashion Channel

TRUSSARDI Fall 1993 Milan - Fashion Channel

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The fashion, the design, the restaurant, the café and the countless artistic collaborations are just some of the expressions of the brand's cosmopolitan, dynamic and strongly contemporary spirit.

The Trussardi Group started out in Bergamo in 1911 as a workshop producing and distributing luxury gloves. The company founded by Dante Trussardi became one of the most successful businesses in the global accessories market, so much so that it was appointed official supplier to the British royal family.

In the ’60s, Nicola Trussardi took traditional leather goods production to another level, combining quality materials with cutting-edge design and research into leatherworking. This kick-started the production of bags, suitcases and home accessories, establishing the first real foundations of what was soon to become the quintessential Italian lifestyle brand.

In 1973, Trussardi was the first fashion house to adopt one symbol to identify all its products: the greyhound, representing agility and dynamism. In 1976, the first Trussardi boutique opened on Via Sant'Andrea in Milan.

The revolution continued in the ’80s. Trussardi launched the ready-to-wear collection and collaborated with some of the most prestigious Italian brands such as Alitalia, Garelli, Agusta and Alfa Romeo, helping to consolidate its reputation as a company synonymous with truly authentic Italian style.

The first half of the decade in particular marked a new chapter in the history of the brand and fashion in general. In 1984, Trussardi moved the fashion show for its autumn/winter women's collection to Piazza del Duomo in Milan, making it the first brand in the world to take fashion away from more “exclusive” locations and open it up to a wider audience by hosting the first fashion shows open to the public.

Research has always been the starting point for each of the Trussardi Group's products and projects. The legacy of the most refined leatherworking processes combined with continuous research into new clothing and material manufacturing techniques has put the brand at the centre of new design and fashion trends on an international scale.
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