Pawpaw Fruit • Production & Marketing

Pawpaw Fruit • Production & Marketing

The American pawpaw, Asimina triloba, is a native fruit tree, found growing wild from Florida to New York, west to SE Nebraska, eastern Kansas, eastern Oklahoma, to east Texas. Though it is still rare in commercial production, the pawpaw has high potential to become a profitable part of small farms across much of North America. Both their novelty and their unique, tropical fruit-like flavors make them highly attractive to consumers. Growers like the pawpaw’s wide adaptability and high resistance to pest and disease problems.

Though pawpaws will grow on a wide range of sites, they will do best on deep, fertile, moist, but well-drained, neutral to slightly acidic soils. They will not tolerate alkaline soils. Consult the Web Soil Survey, a USDA Soil Survey book for your particular county, or NRCS office personnel for assistance in selecting appropriate soils and sites.

Pawpaw nursery stock should be acquired only from reputable nurseries specializing in trees that produce commercial quality fruit. Stock should be either container-grown, or grown in special beds of light, porous growing medium such as peat or vermiculite. Pawpaws do not survive when grown in a field and then dug up bare-root.

Please see comment below for the full script for this video.

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Native Fruit Association: http://nativefruit.org

The Native Fruit Association (NFA) was formed to promote and share knowledge about native fruits of the Midwest that have commercial possibilities. The group has received grants from Iowa Department of Land Stewardship to create demonstration plots and to create informative videos and a website.
NFA has partnered with these organizations to develop a website with a series of professionally produced videos to promote the cultivation and consumption of three native Iowa Fruits: American Persimmon Fruit, Pawpaw Fruit, and Aronia Fruit::

Iowa State University Extension and Outreach • https://www.extension.iastate.edu
Levi’s Indigenous Fruit Enterprises (“LIFE”) • http://aronialife.com
Red Fern Farm • http://www.redfernfarm.com
Werner Elmker Audio-Visual Studio • http://elmker.com

For each of the three fruits, three videos have been developed:

• Short introduction to introduce consumers to the fruit and to get them excited about trying it.

• Video aimed at potential growers, showing planting and cultivation techniques, site selection, production cost estimates, and production profit projections.

• Video showing how to harvest, handle, and prepare the fruit into delicious juices, sauces, jams, pies, smoothies, and ice cream.

Each video is linked to more detailed written information on the NFA website, including several recipes for each fruit, lists of producers and their contact information, and step-by-step instructions for planting and cultivation for each fruit crop.

NFA wants to introduce both consumers and potential growers to these three little-known native Iowa fruits that are both delicious and nutritious. Producers will see how these fruits can be profitably grown as specialty crops that are virtually free of disease and pest problems. They can be grown in a system of continuous living cover, protection soil and water by reducing soil erosion to levels comparable to that of natural prairie and forest.

Playlist with all nine videos:
https://www.youtube.com/playlist?list=PLjMZBb6PyOMPN4B0WbPXxGyOG8W5NaoDa

All nine videos are produced by:
Werner Elmker Audio-Visual Studio
Website - http://elmker.com
Facebook - http://facebook.com/elmker
YouTube - https://www.youtube.com/wernerelmker

Видео Pawpaw Fruit • Production & Marketing канала Werner Elmker