Generative Search Is Disrupting Google Ads: What Marketers Need to Know | PPC TH 104

In this episode, Frederick Vallaeys spoke to Greg Finn and Christine "Shep" Zernheld, hosts of Marketing O'Clock, one of the top digital marketing news shows. Together, we discuss the latest trends in PPC, Google's evolving strategies, and the role of generative AI in reshaping the digital advertising landscape.

🚀 Key Topics Covered:

- Google’s record-breaking Q4 2024 revenue and its impact on advertisers
- Generative AI: Hype vs. reality in PPC automation
- The future of Google Ads: From manual controls to PMax and beyond
- Diversifying your skills in an AI-driven world
- Strategies for safeguarding your career in digital marketing

Follow Greg: https://www.linkedin.com/in/gregfinn/
Follow Shep: https://www.linkedin.com/in/zirnheldchristine/
Follow Fred: https://www.linkedin.com/in/frederickvallaeys/
Check out Marketing O'Clock: https://marketingoclock.com/

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Chapters:
0:00 to 3:17 - Introductions
3:18 to 8:57 - What’s happening over at Google?
8:58 to 14:57 - Paid media is getting more complicated
14:58 to 20:31 - Should Google prioritize their shareholders or the advertisers?
20:32 to 21:53 - State of AI-driven campaigns
21:54 to 25:21 - AI overviews
25:22 to 31:42 - Google as a transaction engine
31:43 to 39:01 - Using Gen. AI day-to-day
39:02 to 44:57 - How to safeguard your digital marketing career
44:58 to 45:27 - Connect with Greg and Shep

Видео Generative Search Is Disrupting Google Ads: What Marketers Need to Know | PPC TH 104 канала PPC Town Hall