Execution at Scale EP-2 Pricing That Destroys Margins Before You Notice | Bob Byrnes

By the time most 3PLs realize their pricing has stopped working, the damage is already done.

In Episode 2 of Execution at Scale, Vikrant Neb sits down with Bob Byrnes, Global Pricing Director at Flash Global, to unpack one of the most under-discussed problems in 3PL operations: why pricing decisions made at small volume quietly collapse under complexity, and why growth itself can mask profitability issues for longer than anyone realizes.

This is a candid conversation about the mechanics of margin erosion — where hidden costs accumulate, why simple pricing models stop reflecting operational reality, and the warning signs that your pricing structure needs to be rebuilt before the next stage of growth turns it into a liability.

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IN THIS EPISODE

- Where hidden cost leakage occurs in growing 3PL operations
- Why growth can mask profitability issues for longer than expected
- When simple pricing approaches stop reflecting operational reality
- The signals that your pricing model needs to be rebuilt
- How experienced operators think about pricing as complexity scales

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ABOUT THE GUEST — BOB BYRNES

Bob Byrnes is the Global Pricing Director at Flash Global, a leader in mission-critical service supply chain solutions operating across more than 220 countries and territories. With decades of experience in pricing strategy across complex, high-stakes logistics environments, Bob brings a uniquely operational perspective on how pricing decisions ripple through cost structures, margins, and long-term scalability.

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ABOUT THE SERIES

Execution at Scale is a 5-part interview series featuring conversations with experienced 3PL and supply chain leaders. The series explores how execution, decision-making, and operational systems evolve as logistics businesses grow, without the hype, theory, or vendor pitches.

Built for owners and operators of small to mid-sized 3PLs (especially in the $5M–$75M range), this is a series for people in it, not observing it from the outside.

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ABOUT THE CHANNEL

@ExecuteWithVik is hosted by Vikrant Neb, founder of Leanafy and Kurieta — a channel built around honest conversations on operations, leadership, and what it actually takes to build businesses that execute at scale.

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🔔 Subscribe to @ExecuteWithVik for more candid conversations on operations, leadership, and building businesses that execute at scale.

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Видео Execution at Scale EP-2 Pricing That Destroys Margins Before You Notice | Bob Byrnes канала Vikrant Neb