How to Use AI to Create Content and Build a Brand

AI is no longer just a tool, it’s becoming one of the biggest search engines and content drivers in 2025. In this video, we dive into the massive impact AI is having on content creation, and how it’s completely changing the way businesses approach marketing.

From strategy to execution, we’ll talk about how to adapt, stay relevant, and leverage AI to streamline your content without losing authenticity.

If you create content in 2025, you can’t afford to ignore this shift.

Key Talking Points of the Episode

00:00 Introduction
01:11 How AI is changing content creation
02:29 What content marketing is about
03:21 Searching on Google vs searching through AI
05:11 Using AI for research: general knowledge, product research
06:27 What do your AI search results look like?
08:16 How your customers are using AI
09:25 Content = Authority in the eyes of AI
10:40 What kind of content should you put out to be recognized by AI?
12:07 How to use AI to improve your search results
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Видео How to Use AI to Create Content and Build a Brand канала Josh Culler | Content Marketing Tips