Advanced Segments in Google Analytics - GA 12

Advanced Segments allows you to isolate certain kinds of traffic within your Google Analytics reporting. In this advanced tutorial we will go over a number of important segments which you can create in Google Analytics to further segment your users.

Find out who is your top engaged users on your website based on time on site or number of pages viewed per session. You can also use segments to segment Really Engaged Traffic, Middle Age Male or Female Users, Not-Provided or Not Set Traffic can also be grouped under one specific segment. Segments in eCommerce can also be applied to group sessions from certain visits to products or product category in eCommerce. Use Enhanced eCommerce to segment certain users based on their visits, returns, cart abandonment or purchases from your store.

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