In the 1950s, psychologist B.F

In the 1950s, psychologist B.F. Skinner ran out of food pellets mid-experiment and stumbled onto something that now runs half the internet. Nir Eyal, the bestselling author of Hooked and a recognised expert on habit-forming design, explains how pigeons pecked harder for a reward that came randomly than for one that came every time. Slot machines use it. Your feed uses it. As Eyal points out, the same mechanic can also get you back to the gym for one more set. #podcast #foryoupage #psychology #socialmedia #habits

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