Brands In Play - Episode 16 | GamesBeat Summit Recap
In this episode, Nic and Albane continue their conversations with experts at the GamesBeat Summit and unpack this week’s top stories in the industry, and what it means for your brand:
Netflix is developing a Clash of Clans animated series, would it be successful? Let us know your thoughts
Google revealed new smart eyewear powered by their Android XR platform and Gemini AI? Is OOH going to see a resurgence? We are keen to hear your thoughts
Fortnite is returning to iOS following Epic’s court win, we unpack what this means for the platforms and how brands should get ready
With our expert this week, you’ll learn more about:
@Erika - Shares how Lionsgate views UGC platforms from marketing channels to long-term extensions of their IP strategy, with a focus on sustaining fan engagement beyond theatrical releases.
@Angela - Broke down why UGC platforms are now central to their investment approach, giving us a clear picture of the scale, the audiences driving growth on these platforms, and the specific opportunities this unlocks for brands.
@Corey - Looks back at the evolution of gaming strategies in Hollywood and unpacked the shift toward UGC platforms over expensive AAA tie-ins, a model that better aligns with the faster pace of today’s streaming-driven content cycles.
@Christina - Deep dive into an untapped market for brands: moms in gaming. A unique opportunity for brands to show up where their audience is already active and engaged. But platform and format are critical, and Christina breaks down exactly what that looks like.
@Chris - Explores how gaming content is evolving and how brands can successfully engage with these communities through immersive, experience-led content that aligns with player expectations and behaviours.
Tune in to Episode 16 and join the conversation. Be sure to join us every week for brand new episodes!
Listen now
Follow Us:
Nic Hill - https://www.linkedin.com/in/nic-hill-6553873/
Albane Prioux - https://www.linkedin.com/in/albaneprioux/
Edward Regue - https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/
#brandsinplay #DeanTakahashi #GamesBeat #immersivemarketing #gamingindustry #ipstrategy #minecraft #fortnitecreative #BrandedExperiences #interactivemedia #GamingCommerce #marketinginnovation #NextGenAudiences #MetaverseMarketing
Видео Brands In Play - Episode 16 | GamesBeat Summit Recap канала Brands In Play
Netflix is developing a Clash of Clans animated series, would it be successful? Let us know your thoughts
Google revealed new smart eyewear powered by their Android XR platform and Gemini AI? Is OOH going to see a resurgence? We are keen to hear your thoughts
Fortnite is returning to iOS following Epic’s court win, we unpack what this means for the platforms and how brands should get ready
With our expert this week, you’ll learn more about:
@Erika - Shares how Lionsgate views UGC platforms from marketing channels to long-term extensions of their IP strategy, with a focus on sustaining fan engagement beyond theatrical releases.
@Angela - Broke down why UGC platforms are now central to their investment approach, giving us a clear picture of the scale, the audiences driving growth on these platforms, and the specific opportunities this unlocks for brands.
@Corey - Looks back at the evolution of gaming strategies in Hollywood and unpacked the shift toward UGC platforms over expensive AAA tie-ins, a model that better aligns with the faster pace of today’s streaming-driven content cycles.
@Christina - Deep dive into an untapped market for brands: moms in gaming. A unique opportunity for brands to show up where their audience is already active and engaged. But platform and format are critical, and Christina breaks down exactly what that looks like.
@Chris - Explores how gaming content is evolving and how brands can successfully engage with these communities through immersive, experience-led content that aligns with player expectations and behaviours.
Tune in to Episode 16 and join the conversation. Be sure to join us every week for brand new episodes!
Listen now
Follow Us:
Nic Hill - https://www.linkedin.com/in/nic-hill-6553873/
Albane Prioux - https://www.linkedin.com/in/albaneprioux/
Edward Regue - https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/
#brandsinplay #DeanTakahashi #GamesBeat #immersivemarketing #gamingindustry #ipstrategy #minecraft #fortnitecreative #BrandedExperiences #interactivemedia #GamingCommerce #marketinginnovation #NextGenAudiences #MetaverseMarketing
Видео Brands In Play - Episode 16 | GamesBeat Summit Recap канала Brands In Play
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30 мая 2025 г. 20:01:28
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