What Is Brand Activation? (+ Strategy Examples)
Learn what brand activation is with top examples to understand this modern marketing strategy.
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About This Video:
By the end of this video, you’ll know what brand activation is and why modern brands are using this strategy to create memorable engagements.
First, you’ll discover exactly what brand activation is and how aims to pull customers from their everyday routine to generate real attention.
Next, you’ll learn why brand activation is so important and how engaging interactions can remind customers that the brand is real as is their relationship with it.
Next we’ll look at two very different brand activation and experiential marketing campaigns from two beverage brands in Red Bull and Lipton.
Finally, you’ll learn about the overarching goal of brand activation, what it aims to achieve and the benefits from executing an effective activation campaign.
0:00 What Is Brand Activation? (+ Strategy Examples)
1:06 What Is Brand Activation?
1:48 Why Is Brand Activation So Important?
2:42 Brand Activation Example: Experiential Marketing
3:15 Red Bull Experiential Marketing
3:53 Lipton Experiential Marketing
4:48 What's The Goal Of Brand Activation?
#brandactivation #brandstrategy #branding
Видео What Is Brand Activation? (+ Strategy Examples) канала Brand Master Academy
----------------✅ FREE BRAND STRATEGY RESOURCES ✅--------------------
✅ FREE PRO BRAND STRATEGY BLUEPRINT:
https://brandmasteracademy.com/brand-strategy-blueprint/
✅ BECOME A BRAND STRATEGIST
Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.
https://brandmasteracademy.com/brand-master-secrets/
✅ INSIDE BRAND MASTER SECRETS
https://brandmastersecrets.thinkific.com/bundles/brand-master-secrets
✅ BRAND MASTER ACADEMY
The brand strategist training ground
https://brandmasteracademy.com/
--------------- ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ --------------------
✴️✴️ BRAND MASTER ACADEMY ON SOCIAL
Instagram - https://www.instagram.com/brandmasteracademy/
Facebook - https://www.facebook.com/pg/brandmasteracademy
Linkedin - https://www.linkedin.com/in/stephen-houraghan
Youtube - https://www.youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?sub_confirmation=1
Twitter - https://twitter.com/BrandMasterAcad
✴️✴️ JOIN THE FACEBOOK COMMUNITY
https://www.facebook.com/groups/brandmasteracademy/
Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.
✴️✴️ EXCLUSIVE TIPS & TECHNIQUES
https://brandmasteracademy.com/subscribe/
Get on the list for exclusive brand strategy tips and techniques
---------------- 🎧 LISTEN TO THE PODCAST 🎧 --------------------
🎧🎧 LISTEN TO THE BRAND MASTER PODCAST
https://brandmasteracademy.com/brand-master-podcast/
----------------🙏 SUPPORT THE CHANNEL 🙏--------------------
AFFILIATE LINKS
Support Brand Master Academy by purchasing through our affiliate links.
We get a small commission with no extra cost to you.
🙏🙏 AMAZON | https://amzn.to/30JtFmU
🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso
🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso
🙏🙏 WEBFLOW | https://webflow.grsm.io/bma
🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw
🙏🙏 AWEBER | https://bit.ly/3rWpzDR
About This Video:
By the end of this video, you’ll know what brand activation is and why modern brands are using this strategy to create memorable engagements.
First, you’ll discover exactly what brand activation is and how aims to pull customers from their everyday routine to generate real attention.
Next, you’ll learn why brand activation is so important and how engaging interactions can remind customers that the brand is real as is their relationship with it.
Next we’ll look at two very different brand activation and experiential marketing campaigns from two beverage brands in Red Bull and Lipton.
Finally, you’ll learn about the overarching goal of brand activation, what it aims to achieve and the benefits from executing an effective activation campaign.
0:00 What Is Brand Activation? (+ Strategy Examples)
1:06 What Is Brand Activation?
1:48 Why Is Brand Activation So Important?
2:42 Brand Activation Example: Experiential Marketing
3:15 Red Bull Experiential Marketing
3:53 Lipton Experiential Marketing
4:48 What's The Goal Of Brand Activation?
#brandactivation #brandstrategy #branding
Видео What Is Brand Activation? (+ Strategy Examples) канала Brand Master Academy
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